Monday, September 15, 2014

Communication and Media

There are three types of communication:

  1. Mass Communication: also known as media, it is the largest form of communication. It cannot filter it's audience, nor receive immediate feedback. Any communication has the potential to become mass media, just not always in it's original form.
  2. Group Communication: communication with more then one person in a definable group, you know who your audience is. This type of communication can not have direct response, but allows the audience to express their general feelings or opinions.
  3. Individual Communication: communication between two individuals, with understanding of each others intentions. Allows for the instant expression of either participant.
Communication is based around stimulus and internalization. One person comes with an idea, which is the stimulus, and tries to encode it in a symbolic fashion, transmit it to another person, allow them to decode the symbols, and hopefully internalize the idea or something similar. Media does this, but the transmission takes place across both space and time.
Certain things can corrupt this process, such as filters, which block internalization, and impediments which prevent encoding or transmission. Filters can be physical, where you can't internalize for a physical reason, such as being blind, psychological, you can't internalize because of your own biases, and informational, where you can't internalize because you lack comprehension. Impediments can be semantic noise, a mistake during encoding that prevents decoding, channel noise, information being corrupted, and environmental noise, where something can't be transmitted, thanks to external factors.

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